Up to 100 million people will gather on the shores of the Ganges to celebrate the Hindu festival commencing on 14th January 2013.
For
four years the team of British and Indian researchers have been
studying the event, seeking to understand how people treat each other,
how they experience the crowd and what impact the crowd has on their
everyday lives.
They will present their findings at a special event at Allahabad University on 24th January 2013. The study described the Kumbh Mela as an incredible event and the "greatest show on Earth".
The Kumbh Mela attracts worldwide attention as a remarkable spectacle: millions of pilgrims bathing in the Ganges, parades of gurus on thrones, flanked by naked Naga Sadhus smeared in ash.
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