Wednesday, September 19, 2012

Brazil Picks Endangered Armadillo as 2014 Mascot


FIFA and the Local Organising Committee (LOC) are excited to introduce one of the most high-profile ambassadors of the 2014 FIFA World Cup™: a unique Brazilian three-banded armadillo (the Tolypeutes tricinctus), a creature that is indigenous to Brazil.FIFA has announced the tournament's mascot -- an endangered Brazilian armadillo.The yet to-be-named  armadillo was revealed by former Brazil soccer star Ronaldo. The three-banded armadillo, which is in danger of extinction, rolls up into the shape of a ball when threatened and is commonly found in northeastern Brazil.

The mascot carries the colors of the Brazilian flag. It is yellow, with green shorts and a blue shell and tail. It is dressed in a white shirt with the words "Brazil 2014" written on it.

"The fact that the three-banded armadillo is a vulnerable species is very fitting," FIFA Secretary General Jerome Valcke said in a statement. "One of the key objectives through the 2014 FIFA World Cup is to use the event as a platform to communicate the importance of the environment and ecology.

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