State Bank of India (SBI) launched its Twitter handle account on 11h April 2014. SBI aims to strengthen its social media presence with this launch. The Twitter handle for SBI is TheOfficialSBI. The bank expects this Twitter handle to connect better with the tech-savvy young generation. Earlier, SBI had also launched accounts on Facebook and Youtube.
Mid-sized private sector lender Kotak Mahindra Bank had launched twitter-linked current accounts in March 2014. State Bank of India (SBI) is the largest public sector bank in India. SBI has more than 15400 branches including 191 foreign offices in 36 countries, across all time zones. The bank offers a wide range of banking products and financial services to corporate and retail customers through variety of delivery channels. It caters to over 165 lakh internet banking users and 85 lakh Mobile Banking users.
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