In Assam, the state government has taken an initiative to have brand names for the famous Muga and Eri silks. The main purpose of the move is to promote the indigenous yarn in a more systematic way within and outside the country.
The state handloom and sericulture department hopes that, with a brand name, products made from muga and eri can be exported to across the globe with a higher price. Eri and muga are household names of silk in the region. North- East produces around 95 percent of Eri, of which Assam has 50 percent shares. The state also produces about 86 per cent of Muga. The use of both the silks reflects the culture and tradition of Assamese society and occupies a unique place in the socio-economic life of the people of the state.
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